The competition within the e-commerce market has become fiercer than ever. Brands are constantly looking to outdo each other with the latest techniques and practices technology can offer. With the future of the industry constantly shifting, it is hard to predict an industry leader for a long duration.

Not only is this evolution expanding the digital footprint of online brands, but it is also serving as an impetus to accelerate the performance of shopping carts and increase revenues for online merchants

Personalization & Customer Experience

E-commerce personalization and enhanced user experience will remain the leading fundamentals of e-commerce. Customer purchase decisions will be influenced by a combination of showrooming and webrooming; product demos, as well as the unique in-store experience being offered by retailers. Hence, e-commerce platforms will evolve continuously to offer the great versatility and depth of choice that comes with online shopping, along with the option of in-store purchasing, collection, or returns.

Using Hyperscale Computing 

Hyperscale is not only cost-effective and provides more space for innovation, but it also allows retailers to explore different solutions for individual services. Moreover, retailers will have more freedom in managing the expenses and will be freed from the need to make a permanent commitment. Retailers will be able to focus on development in areas that highlight their strengths and attract customers in a highly competitive market.

Integration of AI Systems

Rapidly changing and improving technology will define the next big step for the online retail industry, which is the full automation of the processes across e-commerce platforms. AI systems integrated with e-commerce platforms can run algorithms to determine the optimum conditions for the sales procedure, the highest converting design, etc., for every unique online shop. By using algorithms to effectively run tests, optimize settings, and repeat the process on a loop, retailers can maximize their web store capabilities and yield higher conversions.